Tech Solutions & Insurance Automation Software: Transforming How Wholesalers and MGAs Serve Their Brokers

Today’s insurance automation software is revolutionizing how wholesalers and MGAs collaborate with retail brokers. From streamlining the application and quoting process to improving communications, automation is reshaping the industry by enhancing wholesaler-retail broker partnerships

Here are six ways how:

1. Eliminating Manual Processes

The automation provided by today’s insurtech companies reduces the need for repetitive and manual processes. Insurance wholesalers and MGAs can serve their brokers more efficiently with a more streamlined way to quote, underwrite, and issue new and renewal business. This increased efficiency allows all parties to focus more on growing productivity and less on administrative tasks.

2. Improving Communications

Effective communication between wholesalers and MGAs with their brokers is essential. Insurance automation software helps facilitate a seamless and accurate exchange of information so wholesalers and MGAs can better understand their broker-clients’ needs and provide the best possible service. Enhanced communication tools also ensure brokers receive timely updates and responses, fostering a more collaborative environment.

3. Providing Greater Market Reach

Today’s automated platforms make it easy for wholesalers and MGAs to connect their retail brokers to various markets, including new and emerging sectors. By eliminating workflow barriers associated with marketing accounts and making the exchange of information more accessible, automation enables wholesalers and MGAs to better serve their brokers by making the underwriting process more efficient. In addition, flexible low-code or no-code platforms can simplify the navigation of various lines of business and programs.  

4. Improving Access to Big Data

Until recently, the inability to access usable data analytics has prevented wholesalers and MGAs from generating customizable reports to gain insight into products, services, and operations. By leveraging the right digital tools, insurance automation software is helping wholesalers and MGAs understand their broker-clients’ needs, such as identifying what’s working and what isn’t. With more accurate and data-driven decision-making, companies can better serve their broker clients with more personalized insurance solutions.

5. Facilitating Scalability and Growth 

As insurance wholesalers and MGAs grow, managing more brokers and clients can become cumbersome. Automation software provides the scalability needed to handle growth efficiently. With automated workflows, wholesalers and MGAS can manage larger volumes of business without a proportional increase in administrative tasks – allowing them to expand their operations smoothly.

6. Integrating with Existing Systems 

Modern insurance automation software is designed to integrate seamlessly with existing systems, such as CRM and ERP platforms. This integration ensures that all parts of the business are synchronized, providing a holistic view of operations. It also allows for more streamlined processes and better data accuracy.

Insurance automation software is a transformative force reshaping the insurance industry. Wholesalers and MGAs can more effectively serve their brokers by eliminating manual processes, enhancing communications, expanding market reach, and leveraging big data. As the industry continues to evolve, embracing these technological advancements will be essential for wholesalers and MGAs seeking to maintain a competitive edge and foster more robust, collaborative relationships with their retail brokers.


About Surefyre

Surefyre is a highly configurable insurance automation platform and agency portal focused on digital distribution and automated workflows. Our easy-to-implement process can integrate with almost any platform, from outdated legacy systems to top-of-the-line programs. Our codeless integration platform makes your life easier by automating the submission, rating, quoting, and binding process for all P&C insurance products.

To learn more, contact Blake Wallace, Account Executive, at bwallace@surefyre.co or 239-405-4337. Subscribe to our email list at surefyre.co/#subscribe to receive monthly insurance automation tips!

Blake Wallace
Account Executive